Amar and Josh met at college during their MBA. As former athletes, they worked out most mornings drinking a protein shake and coffee on the way to class. The protein drinks were all thick, grainy, and chalky and their coffees would get cold fast. They were simply looking for a drink that would give them a better start to their day. In 2019 brüst not just coffee launched as a solution for those looking for a delicious dose of sustained energy that gave them the confidence and stamina to take on their day.